Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

  • 4h 1m
  • Dominique Levin, Ömer Artun
  • John Wiley & Sons (US)
  • 2015
Offering practical tips and actionable strategies for implementing more personalized marketing immediately, this book provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.