Product Strategy for High-Technology Companies: Accelerating Your Business to Web Speed, Second Edition
- 7h 25m
- Michael E. McGrath
- McGraw-Hill
- 2001
Companies looking to make a mark in today’s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won’t survive.
Product Strategy for High Technology Companies, 2nd Edition, is today’s only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:
- An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
- Case studies examining 14 unique differentiation strategies—what worked, what didn’t, and why
- More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning—at the time—failure of Osborne
The opportunities in today’s wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders—and discover techniques to carve out your own area of expertise and success—with Product Strategy for High Technology Companies.
About the Author
Michael E. McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies around the world. McGrath co-authored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.
In this Book
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Strategy Requires Vision
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Aligning Vision and Strategy
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Building the Foundation: Product Platform Strategy
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Defining the Offerings: Product Line Strategy
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Addressing Market Realities: The MPP Framework
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Successful Expansion Paths: The Leveraged Expansion Framework
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Achieving Sustained Differentiation Using Vectors of Differentiation
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Product Pricing Strategy
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Taking Advantage of First-to-Market and Fast-Follower Strategies
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Thinking Globally About Product Strategy
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Understanding the Opportunities and Risks of Cannibalization
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Highways to Rapid Growth
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Growth through Acquisitions
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Growth through New Ventures
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Growth through Innovation
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Strategic Balance and Portfolio Management
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The Process Elements
