Profitable Podcasting: Grow Your Business, Expand Your Platform, And Build A Nation of True Fans
- 3h 37m
- Stephen Woessner
- AMACOM
- 2018
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenueone with far less competition.
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:
- Plan your podcast strategy
- Choose the ideal format for your show
- Be a great host
- Get the best guests
- Mastermind interview questions
- Record and edit interviews like a pro
- Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease
- Maximize buzz for the launch
- Secure generous sponsorship
- Achieve top rankings fast
- Win fans
- And more
It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.
About the Author
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 113 countries around the world with over 27,000 email subscribers.
Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.
Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, The Small Business Owner’s Handbook to Search Engine Optimization, Increase Online Sales Through Viral Social Networking, and Profitable Podcasting.
His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
In this Book
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Overcome Your Biggest Obstacles to Success
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Take Your Vitals
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System Overview—Your Recipe for Success
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Grow Your Revenue
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Expand Your Platform
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Build Your Nation of True Fans
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Your Avatar, Dream 50, and My $2 Million Mistake
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Stage 1: Strategic Planning and Production Kickoff
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Stage 2: Guest Experience and Website Groundwork
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Stage 3: Audio Intros, Outros, and Design
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Stage 4: Social Media, Recording Software, and First Round of Guest Interviews
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Stage 5: Final Website Content and Show Notes
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Stage 6: Equipment, Software, and Editing Your Interviews
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Stage 7: Launch Strategy: How to Reach the Top of Itunes
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How to Be an Excellent Host
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How to Attract Sponsorships: Interview with Linda Hollander
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Getting It All Done: Recruit Rock Star Unpaid Interns
