Public Relations Boot Camp: Study Guide, Student Edition

  • 39m
  • GTS Learning
  • Courseware Company Ltd.
  • 2013

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

In this Book

  • Course Overview
  • Public Relations
  • Building Your PR Plan
  • Structuring Messages
  • Establishing Media Guidelines
  • Managing the Media
  • The Press Release
  • PR and the Crisis
  • Social Media and Public Relations

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