Retail Marketing Strategy: Delivering Shopper Delight

  • 5h 21m
  • Constant Berkhout
  • Kogan Page
  • 2016
Presenting a practical step-by-step approach to category management and shopper marketing, this book presents solutions to questions in retail, including how to innovate, how to develop new ways to interact with customers across multiple channels, and how to replicate online success stories.