Revenue Management: A Path to Increased Profits, Second Edition

  • 2h 41m
  • Ronald J. Huefner
  • Business Expert Press
  • 2015
Presenting a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, this book then integrates them with managerial accounting and finance concepts so that readers have a framework for the analysis of revenue management decisions.