Sales Ethics: How To Sell Effectively While Doing the Right Thing
- 3h 53m
- Alberto Aleo, Alice Alessandri
- Business Expert Press
- 2015
Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a “bottom-up” approach that starts from an analysis of sales activities to build a business style that, if adopted by an entire organization, can make the difference thus enhancing the company’s success. Italian culture provides a backdrop to the book; the authors reinterpret the particular nature of the country’s economic and social fabric and integrate this into an approach to business that can create authentic relationships, shared prosperity and quality of life across other cultures.
Sale Ethics stimulates the development of a self-entrepreneurial mind-set that is useful in any field, and provides a simple and effective method of capitalizing on your own talents while respecting others and at the same time garnering the rewards of ethical behavior.
About the Authors
Alice Alessandri and Alberto Aleo work well as a couple in both life and work. After more than fifteen years of experience in business, in 2011 they founded a consulting and training agency for sales management, marketing and leadership. Their agency, Passodue, which is based in Italy and liaises abroad, is in itself an example of ethical business that combines professional and personal interests, blending them together to boost well-being and quality of life.
In this Book
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Sales Ethics─How to Sell Effectively While Doing the Right Thing
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Foreword
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The First Step
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How to Use This Book
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Why Read a Book on Sales Ethics?
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The Key Concepts in Sales Ethics
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The Economic Theories Underlying Sales Ethics
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Preparing for Negotiations
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The Phases of Sales Ethics
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The Second Step
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Our Answers to Your Questions
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References
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Bibliography
