Sales is a Team Sport: Aligning the Players With the Playbook

  • 3h 5m
  • John Fuggles
  • Business Expert Press
  • 2022

We see teamwork in every sphere of business, so why should sales be any different?

Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.

This book sets out to identify the key components and helps the reader understand what it takes to build the best team from people, skills, processes, technology, and systems. Broken down into chapters that cover everything from the sales process and managing opportunities, to the important role played by marketing, and why CRM is not just a piece of software.

Sales is a team sport. Like all team sports there are those that play on the field and those that work to help the team perform. In any organization everyone plays a part. In the field of sales, understanding how this all comes together will not only help any company, but also anyone that reads the book and wants to get more out of their role, or move their business forward and achieve greater sales success as a team.

The book is filled with personal anecdotes and real-life examples from the author’s career in sales.

About the Author

John Fuggles is an experienced sales leader with years of direct hands-on sales experience. He has worked for several major multinational organizations in both a sales and sales management. He has also worked as a well-regarded consultant advising established and early-stage business as they scale and grow. John recently worked for a charity providing humanitarian aid to Ukraine and is also a Governor of a school. He is also a visiting lecturer at the University of West London. He is married with a family.

In this Book

  • Introduction
  • The Sales Process
  • The Product (Service)
  • Sales Opportunity Management
  • Marketing
  • Customer Satisfaction
  • CRM is an Attitude, Not a System
  • Channel Sales
  • Building the Winning Team
  • References
  • Companies and Organizations Mentioned in This Book


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