Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospect
- 2h 22m
- George Sheldon
- Career Press, Inc.
- 2007
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch.
Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now.
This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques, this guide will cut the time you spend on writing sales, marketing, and pitch letters in half--and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence--the work has been done for you.
Some example letters presented are:
- Sales letters offering special discounts
- Pitch letters introducing a new product or service
- Letters that request referrals
- Referral marketing campaigns
- Pitch letters to the media
- Cold call sales letters
- Marketing campaigns for service businesses
- E-mail pitch and sales letters
- Letters for selling more to existing customers
The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!
About the Author
GEORGE SHELDON is the author of more than 30 books. He has been writing sales and pitch letters for more than 25 years as part of his freelancing business.
In addition to writing about history and business, George is an active photographer. He uses his sales and pitch letters and sell his photography to stock agencies, art representatives, and numerous clients. His pitch and sales letters are sent worldwide.
In this Book
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What Are Sales and Pitch Letters?
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Basic Parts of Letters
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Formatting Basics
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Rules You Cannot Break
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Improving Your Prose
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Making Your Letters Better
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Direct Selling Letters
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Arranging Appointments
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Follow-Up Letters
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Sales Letters to Customers
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Pitch Letters
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Special Sales, Pitch, and Marketing Documents
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E-mail, Faxes, and Other Electronic Delivery
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Using Mail Merge, Contact Managers, and Other Automated Systems
