Search Engine Optimization (SEO) Secrets
- 6h 37m
- Danny Dover, Erik Dafforn
- John Wiley & Sons (US)
- 2011
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
you'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
- Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
- Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
- Demonstrates how to perform a professional SEO Web site audit
- Reveals the techniques that current SEO leaders use to remain high in rankings
- Divulges secrets for spying on your competitors' ranking techniques
As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.
About the Authors
Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries.
Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.
In this Book
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Read This First
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Understanding Search Engine Optimization
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Relearning How You See the Web
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Picking the Right SEO Tools
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Finding SEO Problems
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Solving SEO Problems
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SEO Best Practices
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The SEO Consulting Process
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Comprehensive Site Audit (Informational Website)
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Comprehensive Site Audit (E-Commerce Website)
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Understanding the SEO Industry
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Search Engine Verticals
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Optimizing for Alternative Search Engines
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Test, Test, Test
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SEO Resources
