Segmentation Analytics with SAS(r) Viya(r): An Approach to Clustering and Visualization

  • 1h 43m
  • Randall S Collica
  • SAS Institute
  • 2021

Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.

This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.

In this Book

  • Introduction to Segmentation Using SAS
  • Why Classification and Segmentation Are Important in Business and Science
  • The Basics of Clustering and Segmentation in SAS Viya
  • Envisioning Underlying Structure and Clusters in Your Data
  • Ensemble Segmentation: Combining Segmentations Algorithmically
  • Tying it All Together: Business Applications