Selling Yourself Without Selling Out: Leader's Guide to Ethical Self-Promotion

  • 23m
  • Cindy McLaughlin, Gina Hernez-Broome, Stephanie Trovas
  • Center for Creative Leadership
  • 2006

Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion—the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.

In this Book

  • Selling Yourself Without Selling Out—A Leader’s Guide to Ethical Self-Promotion
  • Self-Promotion: A Leader’s Job
  • Strategic Visibility and Its Benefits
  • Rethinking Self-Promotion
  • Techniques for Promoting Yourself
  • Finding the Sweet Spot
  • Suggested Readings
  • Background
  • Key Point Summary

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