SEO and Search Marketing in a Week: Search Engine Optimization and Search Engine Marketing Made Easy in Seven Simple Steps
- 1h 46m
- Nick Smith
- Hodder & Stoughton Ltd
- 2016
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.
This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting,
In this Book
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Sunday—An Introduction to Search Engines and SEO
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Monday—Keyword Research
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Tuesday—On-Page Optimization
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Wednesday—Off-Page Optimization
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Thursday—Getting Other Traffic Sources to Your Website
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Friday—Pay-Per-Click Traffic: Making it Work for You
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Saturday—Monitoring and Managing Your Progress
