How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals, 7th edition

  • 1h 47m
  • John Westwood
  • Kogan Page
  • 2022

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

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About the Author

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

In this Book

  • Preface
  • Introduction
  • Situation Analysis – The Marketing Audit
  • Objectives
  • Strategies and Action Plans
  • The Distribution Plan
  • The Advertising and Promotions Plan
  • Costs and Budgets
  • Writing the Plan
  • Presenting the Plan, Follow-Up and Revision
  • Mini-Plans and Quick Plans