Smashing Logo Design: The Art of Creating Visual Identities
- 2h 36m
- Gareth Hardy
- John Wiley & Sons (UK)
- 2011
Taking you Beyond the Pretty Picture to the Techniques Behind the Logo
Smashing Logo Design goes much further than simply showcasing pretty pictures. It covers the design theory and techniques needed to build great-looking logos.
Smashing Logo Design looks at the challenges of designing a logo while detailing best practices for producing a successful project. Hardy’s logo design process is explained in detail, from the point of first contact with the client to the handing over of the product. Featuring hundred of never-before-publishing logos and quotes from established designers. Smashing Logo Design appeals to any aspiring designer or experienced professional.
Inside You Will Learn:
- What Makes a Successful Logo
- How to Write a Successful Design Brief
- How to Translate Your Research to Usable Concepts
- Why You Should Sketch
- How to convert Your Sketches to Vector Images
- How to Select the Best Typefaces and Colors for Your Logo
- How to Prepare Logo Files for Print
- How to Make Effective Client Presentations
- How to Create Logo Usage Guidelines
Smashing Magazine (smashingmagazine.com) is one of the world’s most popular Web-design online magazines. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.
About the Author
Gareth Hardy specializes in revolutionary branding solutions and has worked for clients both domestically and internationally. He is an established freelancer working under the tongue-in-cheek moniker of Down With Design.
In this Book
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Smashing Logo Design—The Art Of Creating Visual Identities
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Introduction
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The Logo
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Types Of Logos
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The Key To Success
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Communicating With Your Client: The Design Brief
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Conducting Preliminary Research
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Conceptualizing A Logo
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Getting Your Ideas On-Screen
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Turning To Typography
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Playing With Layout
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Considering Color
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Presenting Your Designs To Your Client
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Preparing Source Files
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Setting Logo Usage Guidelines
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Avoiding Common Logo Design Mistakes
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Pictorial Marks
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Abstract And Symbolic Marks
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Wordmarks
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Initials And Monograms
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Emblems And Characters
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Appendix—Step Inside The World Of Logo Design
