Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media

  • 3h 48m
  • Avinash Kohirkar, Matthew Ganis
  • IBM Press
  • 2016
Whether you’re a marketer, analyst, manager, or technologist, this book will show you how to use social media data to compete more effectively, respond more rapidly, predict more successfully, grow profits, and keep them growing.