Social Media Metrics for Dummies

  • 4h 7m
  • Leslie Poston
  • John Wiley & Sons (US)
  • 2012

Discover how to gauge your online success based on social media metrics

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.

You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.

  • Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs
  • Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you
  • Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts
  • Includes real-world case studies that demonstrate how small and large businesses are using social media metrics

With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

About the Author

Leslie Poston is the Founder and CEO of Magnitude Media, a media and business consultancy. She coauthored Twitter For Dummies and has written many books, magazine articles, e-books, and blogs. Leslie is an in-demand speaker, headlining at MIDEM, and leads workshops at events such as Book Expo America.

In this Book

  • Introduction
  • Social Metrics Aren't Scary; They Just Measure Value
  • Sorting it All Out
  • A Tour of a Few Free or Freemium Analytics Solutions
  • Measuring Everything
  • The Six Stages of Metrics Grief—Turning Chaotic Information into a Business Advantage
  • Maximizing Listening
  • Creating Content for Conversion
  • Becoming a Metrics Guru
  • Taking Metrics off the Reservation
  • Making Your Investment Accountable and COUNTable
  • Avoiding Metrics Bankruptcy—Simple Steps to Avoid Common Metrics Mistakes
  • Making Metrics Work for Your Brand
  • Using Branded Metrics for Business Success
  • Mastering Metrics Moves
  • Making Your Calls-to-Action Work for You
  • Setting Goals for Winning the Metrics Game
  • Measuring Mobile App Metrics
  • Exploring Cutting-Edge Metrics Ideas
  • Seeing into the Metrics Future
  • Ten Cool Ways to Use Metrics
  • Ten Useful Metrics Services
  • Ten Metrics Tools