Social Networking for Rookies
- 2h 12m
- Tina Bettison
- LID Publishing Ltd
- 2014
It's a small world and with the advent of online networks it's getting smaller. Now we can talk to just about anyone, anywhere, anytime. Who you know has always been as important as what you know, and social or business networks (ie, groups of people connecting together with a common interest) have existed since time began. Your connections are instrumental in everything from business deals or career progression to finding the best restaurant or beach to visit on holiday. The Internet and the rise of offline and online networks for all manner of interests have spawned a whole new way of making connections. Social networking is changing the way we meet people, make friends and do business. If you aren't connecting or connected, you lose out to those who are. This book provides straightforward advice and ideas on how you can embrace social networking to achieve your goals. Social networks and social networking covers a wide spectrum and encompasses many different ways of engaging with people. The book explains each of these and helps you to create the right social networking strategy for you.
About the Author
Tina Bettison is an observer of and a writer about people, their motivations, their behaviours and their connections. Her own network is diverse and eclectic and she just about always knows "someone who can…". She still considers herself to be a rookie in the world of networking and social media, but thinks she's getting the hang of it now. In addition to Social Networking for Rookies, Tina has written three books of horsey humour and likes to ponder and blog about what really drives consumer behaviour.
In this Book
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Introduction
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Getting to know Your Networks
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Developing Your Social Networking Strategy
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Building Your Social Connections
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Building Your Business Connections
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Navigating Your Way though Online Communities and Niche Networks
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Becoming a Blogger
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Personal Branding and Reputation, and Building Your Career
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Marketing Yourself and Your Business Through Social Networking
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Building on Your Network Through Social Bookmarking
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The Best Relationships are Developed Offline Too!
