Socialized!: How the Most Successful Businesses Harness the Power of Social

  • 4h 27m
  • Mark Fidelman
  • Bibliomotion
  • 2013

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere.

But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

The author has identified the strategies and tactics of the world's best social business organizations--from leaders at IBM, Microsoft, to those at Google, JetBlue, and several small businesses. He also provides a never before revealed playbook that businesses can use today to start increasing revenue immediately and for the long term.

For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. You will learn how to:

  • Create and nurture a high performing "digital village" or internal social network
  • Connect with your "digital network" and build a community of brand advocates
  • Manage "Darwin's Funnel" or a sales and marketing funnel with a social wrapper

About the Author

Mark Fidelman is a proponent of Social Business transformation, both internal and external. Empower your employees and listen to your customers, he says, and you ll quickly cut costs, increase revenue, and develop an innovation machine. His take no prisoners view makes him one of the most widely read bloggers in the Social Business space. Mark has deep experience in sales, marketing, and social media. He has led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Mark is a sought after speaker and is frequently featured in the media, most recently in Forbes, the New York Times, and Business Insider.

In this Book

  • Adapt or Die
  • Welcome to the Social Business Revolutions
  • Culture Matters
  • Building Your Digital Village: Internal Social Business
  • Engaging the Digital Network: External Social Business
  • Introducing the New Social Business Playbook
  • The Rise of the Social Employee
  • Darwin's Funnel: Measuring ROI
  • Learning from Mistakes
  • The Future: Why No Company Is Invincible Anymore
  • Endnotes