Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

  • 4h 7m
  • Paul Johnston, Simon Kelly, Stacey Danheiser
  • Kogan Page
  • 2021
Presenting original research documenting the size and nature of the 'sea of sameness' customers face, this essential resource delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.