Starting an Online Business All-in-One for Dummies, 2nd Edition
- 14h 5m
- Joel Elad, Shannon Belew
- John Wiley & Sons (US)
- 2009
Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second Life, keep your books, and promote your business.
Plan for success — build a business plan that translates your ideas into a profitable enterprise
- Account for taxes — choose software to help you manage taxes, balance sheets, and all that accounting stuff
- Site efficiency — create a Web site that helps your business make money
- All in order — find out how to fill orders, pack and ship merchandise, and manage stock
- Safety first — create, budget for, and implement a plan to protect vital computer equipment
- Spread the word — explore the PR and advertising tools that best promote your business online
- Virtually real — discover what sells best in Second Life and how to earn real money from your virtual store
- Maximize exposure — use m-commerce, Yahoo! Small Business, and other options
Open the book and find:
- Successful mobile marketing techniques
- How to sell through niche communities
- Tips for designing your Web store
- How to get the most benefit from product reviews
- Ten valuable functions of Yahoo! Merchant Solutions
- Special marketing tools for nonprofit organizations
- How to turn Linden dollars into U.S. currency
In this Book
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Starting an Online Business All-in-One for Dummies, 2nd Edition
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Introduction
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Starting from Scratch
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Turning Internet Dreams into Reality
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Getting Real: Creating a Usable Business Plan
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Finding Money to Fund Your Online Start-Up
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Creating Policies to Protect Your Web Site
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Setting Up Shop: Everything You Need for Online Efficiency
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Minding the Law
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Choosing the Right Foundation: From Partnerships to Corporations
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The Trademark-and-Copyright Two-Step
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Accounting for Taxes (And Then Some)
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What’s in a (Domain) Name?
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Designing Customer-Friendly Sites
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Building a Site without Spending a Fortune
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Finding the Host with the Most
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Writing Content that Search Engines Want to See
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Lights, Camera, Action! Taking Your Site Live
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Determining Your Revenue Model
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Making Money with Affiliate Programs
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Turning Information into Profit, from e-Books to Webinars
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Paying Up with the Right Payment Options
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Putting the (Shopping) Cart before the Horse
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Taking Inventory
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Fulfilling Expectations and Orders
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Understanding Security and Your Risks
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Developing a Security Plan
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Attacked! What to Expect from the Net-Thief
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Securing Your Site and Your Business
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Overcoming Security Concerns in the Wireless World
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Driving Traffic, Driving Sales
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Special-Edition Public Relations for the Web
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Web Marketing at Work
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Converting Browsers to Buyers
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Analyzing and Monitoring Your Customers
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Mastering Search Engines, Optimization, and Rankings
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Knowing When to Put Your Store Online
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Understanding the Differences between Real and Virtual Customers
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Window Dressing for the Online Display
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Making In-Store Customers Loyal Online Shoppers
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Staying Local, Getting Mobile with M-Commerce
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Troubleshooting the Transition to E-Tail
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Instant E-Commerce with Storefronts
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Mastering the Amazon
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Let’s Hear It for Yahoo!
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Making eBay THE Way
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New Storefronts, New Opportunities
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Raining Donations: Why Not-for-Profit Is Big Business Online
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Adding Online Moneymakers to an Existing Site
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Getting the Donor Base to Come to You
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More Online Marketing Strategies for Nonprofits
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Legal Considerations for Nonprofit Organizations
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Discovering Niche Markets
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Discovering Niche Trends That Pay: Children and Boomers
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Blogging for Profit
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Socializing (And Profiting) in Second Life
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Overhauling the Business
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Redesigning to Win New Customers
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Expanding Products to Increase Stagnant Sales
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Bringing Former Customers (Back) Home
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Revisiting Marketing Strategies
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Hiring Experts to Get Business Rolling Again
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Transitioning a Small Site into Big Business
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