Straight to Yes: Asking with Confidence and Getting What You Want

  • 3h 6m
  • Haider Imam
  • John Wiley & Sons (UK)
  • 2013

You’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.

Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to ‘yes,’ every time. He instills readers with the confidence to ask bigger, more often and even ask for the impossible – and to get it.

  • Based on sound psychological principles, Straight To Yes! offers tons of winning ways to make requests that get you to ‘yes’
  • Wholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately
  • Designed for quick-reference while on the move, it affords instant access to specific, step-by-step, single-page techniques as needed

About the Author

Haider “Hedda” Imam is the Founder and Director of the UK business consultancy So in Flow and was named UK Sales Trainer of the Year in 2007. Over the last few years, he has worked in close partnership with a rapidly growing roster of national and multinational brands such as Autodesk, EDF Energy, Allied Irish Bank, Merlin Entertainments and more. His passion is helping people in organizations make a genuine difference, whether they're leaders, negotiators or salespeople.

His workshops, programmes and events are innovative, challenging and uplifting: in the last few years, clients have documented more than $74 million ROI that they attribute directly to his collaborations. Clients say that he short-circuits traditional approaches to get rapid results for them.

In this Book

  • Asking: The “Inner Game”
  • Getting Ready for the Ask
  • Consistency
  • Same and Different
  • Ready for Business
  • The Way We See It
  • Body Talk
  • The Name's Bond … Social Bond
  • The Wider Tribe
  • Progressive Feedback Loops
  • The Loss and Pain Brain
  • Reactance
  • Pattern Breakers
  • Priming
  • Actively Reflect
  • Good Integrate!
  • Some Asks to Avoid
  • Making Sure It Sticks
  • References
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