Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Margins and Profits, Second Edition
- 4h 36m
- John A. Goodman
- HarperCollins Leadership
Including complete guidelines and case studies, this book is a data-packed roadmap that teaches readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.