Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Margins and Profits, Second Edition

  • 4h 36m
  • John A. Goodman
  • HarperCollins Leadership
  • 2019
Including complete guidelines and case studies, this book is a data-packed roadmap that teaches readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.