Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
- 7h 48m
- Mehdi Khosrow-Pour (ed)
- IGI Global
- 2015
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business.
Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
About the Editor
Mehdi Khosrow-Pour, D.B.A. received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University – Harrisburg for 20 years. He is currently Executive Editor at IGI Global. He also serves as Executive Director of the Information Resources Management Association (IRMA), and Executive Director and President of the World Forgotten Children’s Foundation (www.world-forgotten-children.org). He is the author/editor of over twenty books in information technology management. He is also the editor-in-chief of the Information Resources Management Journal, the Journal of Cases on Information Technology, the Journal of Electronic Commerce in Organizations, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.
In this Book
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Semantic++ Electronic Commerce Architecture and Models in Cloud
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A Literature Review on IT Value Management: Assisting Organisations to Realise Benefits from IT-Enabled Investments
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Evaluation of B2B Pharmaceutical Supply Chain in Australia
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A General Evolution Mechanism Model for E-Commerce Network
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Predicting Low-Carbon Travel Behavior: A Modified Theory of Planned Behavior Model from Taiwan
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Branding Cultural Analogues in Virtual Communities
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The Relationship Between Online Reviews, Brand Trust, and Willingness to Buy
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Digital Marketing Optimization
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Purchase-Based Targeted Advertising: A Competitive Analysis
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Electronic Commerce and Change in Management Accounting Practices in an Egyptian Organization
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An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs: A Study in Saudi Arabia
