Strategic Management for Hospitality and Tourism
- 6h 8m
- Fevzi Okumus, Levent Altinay, Prakash Chathoth
- Taylor and Francis
- 2010
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.
Key features:
- Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field.
- Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field.
- Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations.
- With supporting case studies related to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases.
In this Book
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Strategic Management for Hospitality and Tourism
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Preface
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Introduction to Strategic Management
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Strategic Management in Hospitality and Tourism
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The Hospitality and Tourism Industry Context
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The Organisational Context
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Business-Level Strategies
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Corporate-Level Strategies
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Network-Level Strategies
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Strategy Formation— Strategy Formulation and Implementation
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Strategy Implementation and Change
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Conclusions: Relating Content, Context, and Process
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Ocean Park: In the Face of Competition from Hong Kong Disneyland
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Six Flags: Is Recovery on the Horizon?
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The Implementation Process of a Revenue Management Strategy in Britco Hotels
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Global Hotels and Resorts: Building Long-Term Customer Relationships
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Entrepreneurship and Leadership in Hospitality: Insights and Implications for Hospitality and Tourism Education
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