Strategic Planning Kit For Dummies, Second Edition

  • 5h 53m
  • Erica Olsen
  • John Wiley & Sons (US)
  • 2012

In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints.

Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more.

  • Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge
  • Includes practical, field-tested techniques

Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.

About the Author

Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy. M3 provides consulting and facilitation services, as well as hosts products and tools such as MyStrategicPlan for leaders with big ideas who want to empower and focus their teams to achieve them.

In this Book

  • Strategic Planning Kit for Dummies, 2nd Edition
  • Introduction
  • What Is Strategic Planning Really?
  • Why Strategic Planning Works
  • Getting Set Up for Successful Planning
  • Identifying Your Strategic Issues
  • Focusing on What You Do Best
  • Developing Your Mission, Values, and Vision
  • Assessing Your Business and Its Capabilities
  • Seeing Your Business through Your Customers’ Eyes
  • Researching the Market to Find New Customers
  • Identifying Your Opportunities and Threats
  • Strategizing for Growth and Sustainability
  • Establishing Your Strategic Objectives, Goals, and Actions
  • Putting Your Plan into Action
  • Execute, Execute, Execute: Putting Your Plan to Work
  • Scenario Planning—Answering the What Ifs
  • Value-Creating Strategies for Entrepreneurial Organizations
  • Sustainability for the Social Sectors
  • Ten Tips to Keep Your Strategic Plan from Hitting the Shelf
  • Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them
  • Ten Ways to Maintain Momentum in Your Planning Process (And Life)
  • Appendix—About the CD