Strategy Builder: How to Create and Communicate More Effective Strategies
- 1h 28m
- Duncan Angwin, Rebecca Walthall, Stephen Cummings
- John Wiley & Sons (UK)
- 2015
YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE… So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points?
The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you:
- Discover the five key foundations that every strategy should be built upon
- Draw compelling and unique pictures that capture your organization’s distinct strategies
- Develop your skills as a leader of strategy discussions
- Understand how to use interactive drawing to engage others and achieve ‘buy in’
- Additional online resources available for instructors
Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at strategicplan.com.
About the Authors
STEPHEN CUMMINGS is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes.
DUNCAN ANGWIN is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature. duncanangwin.com
In this Book
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Opportunities for a New Way of Developing Strategy
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Seven Strengths of Drawing Strategy
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What Strategy Builder Does
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User's Guide to the Strategy Builder's Framework Profiles
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Environmental Ecology
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Competitive Positioning
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Resources and Capabilities
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Strategic Growth Options
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Managing Performance Strategically
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Well-Built Strategies, Simply Conveyed
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Six Stratographic Principles
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Get Building
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Endnotes
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Image Credits
