Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
- 3h 50m
- Michael D. Smith, Rahul Telang
- The MIT Press
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. This book discusses how big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.