Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
- 4h 30m
- Liam FitzPatrick, Sue Dewhurst
- Kogan Page
- 2019
Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations.
Drawing on case studies from well known organizations in the public, private and not for profit sectors, this book includes insights from manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more. It explains how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data. Successful Employee Communications is an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention and change management.
About the Authors
Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.
Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.
In this Book
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Making the Case for Employee Communication
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Conducting Your Own Employee Communication Audit
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Setting Objectives for Employee Communication Plans—Considerations, Frameworks and Examples
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Understanding Your Audiences—What Practitioners Do in Practice
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Messaging—Managing Meaning
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Choosing Channels for Employee Communication—Finding Inspiration from others
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Line Managers as Communicators—How to Help Them Add the Most Value
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Making it Happen—Making Sure Your Great Ideas See the Light of Day
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Employee Communication Planning for Change
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Sharing the Bad News—Communication in Tough Times
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Is it Working?—Employee Communication Evaluation and Measurement That Adds Value
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Communicating on Purpose—Helping Employees Find Meaning in the Modern Workplace
