Sustainable Innovation: Trends in Marketing and Management

  • 2h 45m
  • Amit Arora, Anshu Saxena Arora, Mohamad Sepehri, Sabine Bacouel-Jentjens
  • Springer
  • 2019

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.

This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.

This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

In this Book

  • Foreword
  • Quasi-Passive Lower and Upper Extremity Robotic Exoskeleton for Strengthening Human Locomotion
  • Ideate-Generate—Design Thinking and User Experience (UX) for Sustainable Impact on Global Product Development of Wearable Technologies in the Healthcare Industry
  • Seeing is Believing—The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies
  • Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustainable Product Innovations for UX Designs
  • Buyer-Supplier Relationships—Role of Collaboration, Sustainability, and Technology
  • The Road to Sustainable Transportation in Supply Chains—A Stage-Level Approach
  • Coaching, Agility and Sustainable Leadership
  • Innovation in Employee Selection—Tracing the Use of Hugo Münsterberg’s Test for Motormen
  • Family Business Sustainability—The Intergenerational Transfer of Social Capital and Network Contacts
  • Sustainable Well-Being at Work—A French-Swedish Comparison