Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics

  • 5h 25m
  • Bill Franks
  • John Wiley & Sons (US)
  • 2012

Big data is sprouting up everywhere. Leveraging it today will drive competitive advantage; ignoring it puts your organization at risk of lagging behind the competition. To keep your edge razor-sharp, you must aggressively pursue capturing and analyzing these new data sources to extract the insights that they offer . . . starting today! Taming the Big Data Tidal Wave provides you with the tools, processes, and methods you need to tackle big data and cultivate a culture of innovation and discovery in your organization.

With its unique focus on the effective analysis of these increasingly popular data sources, Taming the Big Data Tidal Wave shows you step by step how to design, incorporate, and profit from a world-class advanced analytics ecosystem in today's big data environment. Author and analytics expert Bill Franks shares his "from the trenches" perspective to show you how big data is changing the world of analytics. He maps out an easy-to-follow action plan to help your organization uncover new business opportunities, implement new business processes, and make better-informed decisions.

This user-friendly handbook explores a number of big data concepts and how they can be applied to improve your organization's analytics, including:

  • What is big data, why is it important, and what are its benefits?
  • Ten big data sources that can change your business, including web data, sensor data, text data, and others
  • Technologies, processes, and methods required to tame big data
  • The convergence of the analytic and data environments
  • The evolution of visual point and click interfaces, analytic point solutions, open source tools, and data visualization tools
  • Modern analytic approaches such as ensemble modeling, commodity models, and text analysis
  • What makes a great analysis, a great analytic professional, and a great analytics team?
  • Enabling analytic innovation through an analytic innovation center
  • How to create a culture of innovation and discovery in your organization

To stay ahead of the pack, you need to tackle big data today. Discover everything you need to know to improve productivity, create value, stay competitive, spot new business trends, and generate exciting analytics with Taming the Big Data Tidal Wave.

About the Author

Bill Franks is Chief Analytics Officer for Teradata's global alliance programs, providing insight on trends in the Advanced Analytics space and helping clients understand how Teradata and its analytic partners can support their efforts. Bill also oversees the Business Analytic Innovation Center, which is jointly sponsored by Teradata and SAS and focuses on helping clients pursue innovative analytics. In addition, Bill works to help determine the right strategies and positioning for Teradata in the advanced analytics space.

Bill is a faculty member of the International Institute for Analytics, which was founded by leading analytics expert Tom Davenport. He is also an active speaker and blogger. His blog can be found at iianalytics.com/category/faculty-blogs/bill-franks/.

Bill's focus has always been to help translate complex analytics into terms that business users can understand and to then help an organization implement the results effectively within their processes. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations.

In this Book

  • Taming the Big Data Tidal Wave—Finding Opportunities in Huge Data Streams with Advanced Analytics
  • Foreword
  • Preface
  • What Is Big Data and Why Does It Matter?
  • Web Data—The Original Big Data
  • A Cross-Section of Big Data Sources and the Value They Hold
  • The Evolution of Analytic Scalability
  • The Evolution of Analytic Processes
  • The Evolution of Analytic Tools and Methods
  • What Makes a Great Analysis?
  • What Makes a Great Analytic Professional?
  • What Makes a Great Analytics Team?
  • Enabling Analytic Innovation
  • Creating a Culture of Innovation and Discovery
  • Conclusion—Think Bigger!


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