Telling Your Story, Building Your Brand: A Personal and Professional Playbook

  • 1h 39m
  • Henry Wong
  • Business Expert Press
  • 2022

In this new world, everything and everyone is a brand. People in business and careers recognize they have to work on their brand but seldom know how to achieve it. Just becoming known is not enough. Gathering social media followers is not enough. Standing for something is everything. In this book, branding expert Henry Wong shares his process used for product and people brands to compete in the market and workplace.

Most people typically can't afford the fees of branding firms. This book will provide access and insights into Wong’s experience. It’s ideal for entrepreneurs and professions in any industry looking to manage their business career. This book is more than just the theory behind personal brands. Taking an in-depth approach, it delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing Telling Your Story inspires readers and helps them bring their own brands to life.

About the Author

Henry Wong is a speaker, brand strategist, creative director, writer, designer and other things that fill his business card. He is the President and Brand Strategist of Vyoo, a branding and content company based in Toronto, Canada. He has guided small upstarts and SMEs to 500 level companies. His roots span over 25 years of senior positions in the advertising industry including being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota, J&J and Procter & Gamble, Henry has assisted start-ups and mid-tier companies build their market presence. And through his branding methods, he has helped organizations and people in business, entertainment, and politics.

In this Book

  • Introduction
  • You Are Your Brand
  • Why a Personal Brand
  • What Makes a Brand
  • The Entrepreneur’s Brand
  • The Personal Brand Vs. a Company Brand
  • The Audit
  • What Is Your Purpose?
  • What Is Your Superpower?
  • Competitive Review
  • What Is Your Position?
  • What Are the Reasons to Believe?
  • The Six-Word Story
  • What Is Your One Word?
  • What Emotion Can You Satisfy?
  • What Is Your Brand Personality?
  • What’s Your Story?
  • The Story Structure
  • Using Your Story
  • Creating a Mnemonic
  • Naming
  • Bringing Your Brand to Life
  • Building a Fanbase
  • Taking Your Brand to Market
  • Network Like a Brand
  • Pitching Investors
  • How to Be a Cult Brand
  • On Reputation
  • What to Do When Your Brand Goes Stale
  • Re-Establishing + Rebranding Yourself
  • Stay Consistent. Please
  • To Thine Own Self Be True
  • Not the End, Just the Beginning
  • References