The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

  • 1h 27m
  • Al Ries, Jack Trout
  • HarperCollins
  • 1993

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

About the Authors

Authors Al Reis and Jack Trout are probably the world’s best-known marketing strategists. Their books have been published in fifteen languages and their consulting work has taken them into many of the world’s largest corporations in North America, South America, and the Far East.

In this Book

  • The 22 Immutable Laws of Marketing—Violate Them at Your Own Risk
  • Introduction
  • The Law of Leadership
  • The Law of the Category
  • The Law of the Mind
  • The Law of Perception
  • The Law of Focus
  • The Law of Exclusivity
  • The Law of the Ladder
  • The Law of Duality
  • The Law of the Opposite
  • The Law of Division
  • The Law of Perspective
  • The Law of Line Extension
  • The Law of Sacrifice
  • The Law of Attributes
  • The Law of Candor
  • The Law of Singularity
  • The Law of Unpredictability
  • The Law of Success
  • The Law of Failure
  • The Law of Hype
  • The Law of Acceleration
  • The Law of Resources
  • Warning