The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

1h 27m
Al Ries, Jack Trout
HarperCollins
1993

Offering a compendium of innovative rules for understanding and succeeding in the international marketplace, this book provides insights that will stand the test of time and present a clear path to successful products.

AUDIOBOOK Creative Conflict: A Practical Guide for Business Negotiators

BOOK MIT Sloan Management Review Article on What Humans Lose When We Let AI Decide

BOOK MIT Sloan Management Review Article on The Three Internal Barriers to Deep-Tech Corporate Venturing

Get Started

Sharpen your skills. Upgrade your career. Find the right learning path for you, based on your role and skills. Take part in hands-on practice, study for a certification, and much more - all personalized for you.

*Content items for Compliance and Leadership are not included in this subscription.

Your content + our content + our platform = a path to learning success

Using our learning experience platform, Percipio, your learners can engage in custom learning paths that can feature curated content from all sources.

Learn More

Aspire to something bigger

Aspire Journeys are guided learning paths that set you in motion for career success.

Browse Aspire Journeys

Explore a world of live learning with Global Knowledge

Choose from convenient delivery formats to get the training you and your team need - where, when and how you want it.

Browse Live Learning

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

YOU MIGHT ALSO LIKE