The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

1h 27m
Al Ries, Jack Trout
HarperCollins
1993

Offering a compendium of innovative rules for understanding and succeeding in the international marketplace, this book provides insights that will stand the test of time and present a clear path to successful products.

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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