The 30 Day MBA in International Business: Your Fast Track Guide to Business Success
- 6h 24m
- Colin Barrow
- Kogan Page
- 2011
The 30 Day MBA in International Business gives the reader guidance on many hot topics: global business strategy, international marketing strategy, finance and accounting, managing the international organization, human resource management, selecting global strategic partners, ethics, entrepreneurship, growth plans and budgets. Each chapter has real-life case examples and an illustration of how international business operates in that case. The author provides detailed information on how to find and analyze international data on any business, market, or economic system. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."
About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).
In this Book
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Introduction to International Business
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The International Business Environment
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Global Business Strategy
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International Marketing Strategy
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Finance and Accounting
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Managing the International Organization
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Human Resource Management
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Selecting and Maintaining Global Strategic Partners
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Ethics and Social Responsibility in the Global Marketplace
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Entrepreneurship
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Preparing the International Business Growth Plan Budget
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The Core
