The 8 Steps to Strategic Success: Unleashing the Power of Engagement

  • 4h 20m
  • Gerben van den Berg, Paul Pietersma
  • Kogan Page
  • 2014

Strategy is a process of developing the corporate future. While organizations acknowledge the importance of strategy creation and execution, all too often, they don’t get the required results. Strategy consultants van den Berg and Pietersma present an 8-step process for creating a strategy that really delivers. For each step, they describe the key parts of the process, how to avoid the potential pitfalls, and point to the most useful strategic models and frameworks. Readers can see the process in action by following the case study that unfolds throughout the book.

One of the critical determinants of strategic success is to see strategy not just as planning but also as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept of dialogue is integrated into every phase of the approach and is at the heart of its effectiveness in creating strategy that delivers in practice.

About the Authors

Gerben van den Berg is senior strategy consultant at Berenschot, in the Netherlands. He has advised clients in a range of industries and across Europe and the Caribbean. With a focus on professional service firms in his consulting practice, his core area of work is in strategy development, competitive positioning and (complex) organizational transformation.

Paul Pietersma is a strategy consultant and managing director of Business Strategies at Berenschot in the Netherlands. He has more than 15 years of experience in the consulting business in which he advised many CEOs and boards of directors on various strategic issues. He has won the Dutch Professionals Award for Management Consultancy.

In this Book

  • The 8 Steps to Strategic Success— Unleashing the Power of Engagement
  • Foreword
  • Introduction: Time to rethink strategy
  • Introducing the Strategic Dialogue Model—8 Steps to Strategic Success
  • The Five Characteristics of the Strategy Process with the Strategic Dialogue Model
  • Introducing the DuSoleil Case Study
  • Step 1: Searchlight—What Do We Aspire To?
  • Step 2: Outside-in: Scenarios—What Futures Do We need to Anticipate?
  • Step 3: Inside-out: Analysis—What Are Our Capabilities?
  • Step 4: Options—What are Realistic Options?
  • Step 5: Choice—What is My Preferred Strategic Option?
  • Step 6: Operationalization—How Do We Implement?
  • Step 7: Execution—How Can We Realize Change?
  • Step 8: Monitoring—Are We Performing on Target?
  • Models for Step 1: Searchlight
  • Models for Step 2: Outside-in: Scenarios
  • Models for Step 3: Inside-out: Analysis
  • Models for Step 4: Options
  • Models for Step 5: Choice
  • Models for Step 6: Operationalization
  • Models for Step 7: Execution
  • Models for Step 8: Monitoring
  • Methods for the ‘Participatory’ Characteristic
  • Methods for the ‘creative’ characteristic
  • Methods for the ‘Analytic’ Characteristic
  • Methods for the ‘Decisive’ Characteristic
  • Methods for the ‘Committing’ Characteristic
  • Points of Attention When Applying the Strategic Dialogue Model
  • Applying the Strategic Dialogue in Specific Contexts
  • Try to Avoid the Most Common Pitfalls in a Strategy Process
  • References
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