The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead

  • 2h 2m
  • Venkatesh Upadrista
  • CRC Press
  • 2015
With examples of innovative business ideas that you can present to your customers, this book provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition.