The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences

3h 6m
Riccardo Illy
HarperCollins Leadership
2022

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

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The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences

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