The ART of Responsible Communication: Leading with Values Every Day
- 1h 45m
- David L. Remund
- Business Expert Press
- 2015
In an increasingly competitive and fast-paced economy, communication cannot be a function delegated to the public relations department. It's every leader's responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-level undergraduate students would also benefit.
About the Author
David L. Remund designed and managed corporate-wide strategic communications programs for Bank of America, Principal Financial Group, and multiple divisions of Wells Fargo & Company. He has served as an agency director of strategic planning, as well, and continues to consult and coach independently, in addition to teaching full-time at the University of Oregon.
In this Book
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The ART of Responsible Communication―Leading with Values Every Day
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Introduction
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Accessibility
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Responsiveness
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Transparency
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Managers and Supervisors
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Employees and Contractors
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Investors and Regulators
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Reporters and Editors
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Customers and Prospects
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Bibliography
