The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

  • 4h 16m
  • Shannon Belew
  • AMACOM
  • 2014

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

About the Author

SHANNON BELEW is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.

In this Book

  • The Art Of Social Selling—Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
  • Introduction
  • Fishing In Social Ponds—Using Social Media as a Prospecting Tool for Online Sales
  • The Social Triangle Of Online Sales Success—Bringing Together Social Marketing, Social Commerce, and Social Support
  • Speaking A New Language—The Ten Most Important Rules for Online Social Interactions
  • More Than Lead Scraping—The Benefits of Un-Selling in Social Media
  • Tweets, Likes, Comments, And Recommendations—Understanding the Value of Peer-to-Peer Influence in Social Sales
  • Content, Engagement, And Building A Relationship—Pulling the Social Customer Through the Online Sales Funnel
  • Tools Of The Trade—Using Online Services and Applications to Help You Find, Track, and Engage Social Customers
  • Time Is Money—Building Social Selling into Your Schedule
  • Free And Not Quite Free—Determining Your Budget
  • Developing Your Social Selling Strategy—The Components for a Realistic Social Media Sales Plan
  • Linkedin—Turning Connections into Sales
  • Twitter—Social Selling in 140 Characters or Less
  • Facebook, Google +, And Online Communities—Targeting Your Social Customer Base
  • The Rise Of Visual Content And Its Influence On Sales—YouTube, Pinterest, Infographics, and More
  • Social Selling Trends—Harnessing the Growth of Mobile Sales
  • Case Studies—Social Success Stories for B2C and B2B
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