The Catalyst: How to Change Anyone's Mind

  • 8m
  • Jonah Berger
  • Skillsoft
  • 2020
In The Catalyst, Jonah Berger outlines why people think the way they do and reasons why they’re often locked into set opinions that are difficult—but not impossible—to change. In this Review, we discuss the salient points of the book based on our interpretation of its contents.