The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
- 5h 41m
- Lauren Perkins
- Apress
- 2015
Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company's existing brand voice, this book is a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.
