The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement

  • 5h 41m
  • Lauren Perkins
  • Apress
  • 2015
Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, this book is a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.