The Constant Contact Guide to Email Marketing

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about:

• Ten email pitfalls that will get your business into trouble
• Ten things your customers expect you to do
• The "soft" benefits of email marketing
• Using email in combination with other marketing efforts
• How four types of permissions can make or break your strategy
• Building an email list that is valuable and effective
• Creating valuable content
• Choosing an effective, professional email format
• Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

About the Author

Eric Groves has more than 20 years of experience helping companies of all sizes build sales, attract new business, and create online marketing strategies, but he takes particular pride in working with small business owners to help them channel their passion and realize success. Eric was the executive director of worldwide sales and business development at AltaVista. He also held leadership positions at iAtlas Corp., InfoUSA, Inc., MFS Communications, SBC Communications (now AT&T), and Citicorp. Eric served on the Board of Directors of LogoWorks (acquired by Hewlett Packard) and is currently on the board at Hubcast.

A sought-after speaker, Eric has shared his insights with thousands of attendees on behalf of the Small Business Administration, U.S. Chamber of Commerce, Association of Small Business Development Centers, and many other industry organizations. He has also been interviewed for The Boston Globe, Entrepreneur, BusinessWeek, Fortune, BtoB, and Business Strata.

At Constant Contact, which he joined in January 2001, Eric serves as senior vice president of global market development. In this capacity, he built the sales and business development departments from the ground up, including the creation of a network of regional development directors around the country. Eric was also instrumental in the expansion of the company's educational and content resources, which were the foundation for this book. His work has propelled Constant Contact's growth to more than 300,000 customers. In addition, Eric created Constant Contact's charitable program, Cares4Kids (cares4kids.com), which allows customers to donate a free account to the nonprofit organization of their choice.

Eric holds a Bachelor of Arts degree from Grinnell College and a Master of Business Administration from the University of Iowa.