The Conversion Code: Stop Chasing Leads and Start Attracting Clients, 2nd Edition

  • 4h 29m
  • Chris Smith
  • John Wiley & Sons (US)
  • 2022

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses.

In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

  • Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
  • Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
  • Stop chasing leads and start attracting clients with amazing marketing and clever ads
  • Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
  • Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold

An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.

About the Author

CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

In this Book

  • Preface—The Global Impact of The Conversion Code and What's New in the Second Edition
  • Introduction—How I Created The Conversion Code
  • Disclaimer—How to Read The Conversion Code
  • The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code)
  • How to Use Your Website to Attract High-Quality Leads
  • How to Build Landing Pages That Capture High-Quality Leads
  • Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads)
  • How to Optimize Your Content for Lead Generation, Social Media, and Search Engines
  • Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads
  • Using Google PPC (Adwords) to Capture High-Quality Leads
  • How to Use Videos (and YouTube) to Attract and Convert Leads
  • How to Get the Most out of Twitter
  • How to Use Instagram to Attract High-Quality Leads (and Raving Fans)
  • It's TikTok Time
  • How to Use LinkedIn for Maximum Impact (In Minimal Time)
  • Audio is Everywhere (How to Take Advantage of it)
  • Influencer Marketing Matters
  • Get the Most out of Your Marketing and Convert More Leads Using Retargeting
  • Amazing Sales Tools That Will Increase Your Lead Conversion Rate
  • Should You Use an ISA or an AI Chatbot to Follow Up with Leads?
  • How to Achieve the Highest Lead Conversion Rate Possible
  • How to Convert Leads Using Text Messages
  • How to Use Automated Email Campaigns to Convert Leads
  • Expert Email Marketing Tips That Build Your Brand and Convert Leads
  • How to Find and Convert the Hottest Leads Using User Tracking and Triggered Messages
  • Welcome to the Boiler Room
  • The Pre-Call Stalk
  • How to Have a Perfect First Minute on a Sales Call with a Lead
  • The Digging Deep Technique
  • How to Quickly Get a Lead to Trust You
  • Proactively Uncovering Objections
  • How to Start Closing Using the Five Yeses
  • The Perfect Sales Pitch
  • Exactly What to Say When You Transition from Pitching to Closing
  • How to Close
  • How to Overcome Objections
  • Preferred Additional Outcomes (What to Do When You Can't Close Someone)
  • What to Say after They Say Yes
  • How to Get the People You Close to Send You High-Quality Referral Leads
  • Analytics—How to Track the Metrics That Matter (and What to Do Based on the Data)
  • Notes