The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
- 8h 44m
- Jack B. Corgel, Michael C. Sturman, Rohit Verma (eds)
- John Wiley & Sons (US)
- 2011
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
- Develop and manage a multinational career and become a leader in the hospitality industry
- Maximize profits from franchise agreements, management contracts, and leases
- Understand and predict customer choices, and motivate your staff to provide outstanding service
- Manage hospitality businesses and the real estate underlying the businesses
- Control costs, coordinate branding strategy, and manage operations across multiple locations
About the Editors
Michael C. Sturman is a Professor of Management and the Kenneth and Marjorie Blanchard Professor of Human Resources at Cornell University's School of Hotel Administration. His current research focuses on the impact of human resource management on organizational performance and other job performance issues. He has written over one hundred articles, and is coauthor of Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience.
Jack B. Corgel is a full professor at the School of Hotel Administration and served as the first director of the school's Center for Hospitality Research. He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance.
Rohit Verma is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). He has published over fifty articles in prestigious business journals, written numerous CHR research reports, and routinely presents at major industry con-ferences. He is coauthor of Operations and Supply Chain Management for the 21st Century.
In this Book
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The Cornell School of Hotel Administration on Hospitality—Cutting Edge Thinking and Practice
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Foreword
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Four Paths to Success in the Hospitality Industry
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The Essence of Hospitality and Service
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Preparing for a Successful Career in the Hospitality Industry
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The Listening Fast Track
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Developing and Managing Your Multinational Career
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Becoming a Leader in the Hospitality Industry
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Understanding and Predicting Customer Choices
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Guiding the Guest Experience
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Harnessing the Power of Your Culture for Outstanding Service
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A Scientific Approach to Managing Hospitality Operations
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Motivating Your Staff to Provide Outstanding Service
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How to Build Service Quality into Your Operation
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Demand Management
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Revenue Management for Enhanced Profitability—An Introduction for Hotel Owners and Asset Managers
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Competing Successfully with Other Hotels—The Role of Strategy
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Focus on Finance—Aiming for Restaurant Success
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Hospitality Property Ownership—Where You Fit In
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Hospitality Properties—How Much to Pay if You’re Buying; How Much to Ask if You’re Selling
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Gaining Maximum Benefit from Franchise Agreements, Management Contracts, and Leases
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Developing and Renovating Hospitality Properties
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Planning and Programming a Hotel
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Measuring Hotel Risk and Financing
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Segmenting and Targeting Your Market—Strategies and Limitations
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New Media—Connecting with Guests throughout the Travel Experience
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Building and Managing Your Brand
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Hotel Revenue Management in an Economic Downturn
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Addressing Employee Lawsuits
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Coordinating Information and Controlling Costs
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Making the Most of Your Human Capital
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You Can’t Move All Your Hotels to Mexico—Unions and the Hospitality Industry
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The Integrity Dividend in Hospitality Leadership
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Afterword—Where Do You Go from Here?
