The Customer Rules: The 14 Indispensable, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
7h 29m
C. Britt Beemer, Robert L. Shook
McGraw-Hill
2009
Distilling profitable lessons on how to achieve strong customer loyalty, this in-depth guide offers practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.