The Customer Rules: The 14 Indispensable, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World

  • 7h 29m
  • C. Britt Beemer, Robert L. Shook
  • McGraw-Hill
  • 2009
Distilling profitable lessons on how to achieve strong customer loyalty, this in-depth guide offers practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.