The Digital Innovation Playbook: Creating a Transformative Customer Experience

  • 4h 50m
  • Nicholas J. Webb
  • John Wiley & Sons (US)
  • 2011
Showing how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used digital innovation to drive colossal success, this breakthrough book explains how organizations both small and large can employ digital innovation methodologies to grow sales and profit.