The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Second Edition

  • 4h 58m
  • Bill Capodagli, Lynn Jackson
  • McGraw-Hill
  • 2016
Profiling a new set of diverse organizations, this step-by-step book shows how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture.