The Handbook of Communication Engagement

  • 16h 45m
  • Kim A. Johnston, Maureen Taylor (eds)
  • John Wiley & Sons (US)
  • 2018

A comprehensive volume that offers the most current thinking on the practice and theory of engagement

With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society.

The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that:

  • Provides an overview of the foundations and philosophies of engagement
  • Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact
  • Includes examples of contemporary engagement practice
  • Presents applications of engagement and technology
  • Offers insights on the future directions of engagement

The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement.

About the Editors

Kim A. Johnston, PhD, is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact.

Maureen Taylor, PhD, is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.

In this Book

  • Engagement as Communication: Pathways, Possibilities, and Future Directions
  • Toward a Theory of Social Engagement
  • How Fully Functioning is Communication Engagement if Society does not Benefit?
  • Philosophy and Ethics of Engagement
  • Dialogic Engagement
  • Modeling Antecedents of User Engagement
  • Toward a Cultural Ecology of Engagement
  • Reconceptualizing Public Relations in an Engaged Society
  • The Missing Half of Communication and Engagement: Listening
  • Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop
  • Engaging Shareholder Activists: Antecedents, Processes, and Outcomes
  • Episodic and Relational Community Engagement: Implications for Social Impact and Social License
  • Engagement in Conflict: Research and Practice
  • Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement
  • Conceptualizing Strategic Engagement: A Stakeholder Perspective
  • Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their Communities
  • Media Engagement in Networked Environments: An Ecological Perspective
  • Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement
  • The Outcomes of Engagement in Activism Networks: A Co-Creational Approach
  • Designing for Viable Futures: Community Engagement as Social Innovation
  • Global Engagement: Culture and Communication Insights From Public Diplomacy
  • Public Diplomacy as Co-constructed Discourses of Engagement
  • Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment
  • Habits of the Heart and Mind: Engagement in Civil Society and International Development
  • Political Engagement, Communication, and Democracy: Lessons from Brexit
  • Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action
  • "Changing Worlds" Through Intentional Dialogic Engagements
  • From Advertising to Engagement
  • Emotional Engagement in a New Marketing Communication Environment
  • Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication
  • Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes
  • Consumer Engagement in Social Media in China
  • The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
  • Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses
  • New Media Challenges to the Theory and Practice of Communication Engagement
  • Negative Engagement
  • Critical Perspectives of Engagement