The High Roller Experience: How Caesars and other World-Class Companies are Using Data to Create an Unforgettable Customer Experience

  • 2h 50m
  • David Norton
  • McGraw-Hill
  • 2018
Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.