The High Roller Experience: How Caesars and other World-Class Companies are Using Data to Create an Unforgettable Customer Experience

  • 10m
  • David Norton
  • Skillsoft
  • 2020
In The High Roller Experience, author David Norton discusses how his experience creating customer loyalty programs taught him to determine what customers want and how to deliver it to them. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.